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From Waste To Wealth: How One Pet Product Innovator Is Shaping A Sustainable Future

From Waste To Wealth: How One Pet Product Innovator Is Shaping A Sustainable Future

Founded in 2009 on the humble yet profound idea to make life with dogs simpler and better, Canadian company Earth Rated has evolved from being known just as a company that sells dog waste bags to now offering a diverse range of products that address the needs of dog owners worldwide.

The company now has a presence in over 40 countries, and is focused on product innovation and using business as a force for good. I recently caught up with Earth Rated CEO, Abby Gnanendran, to delve into these topics and how the company, which is also a certified B Corp, is shaping what it means to be sustainable in the pet product industry.

Abby Gnanendran: Back in 2009, we recognized a common issue faced by dog owners – the inconvenience of using large, flimsy, and wasteful grocery store bags to pick up after their dogs. That’s when we set out to create affordable, leak-proof, and high-quality poop bags, along with a handy dispenser. Since then, we’ve continued to innovate and launch new products to make life with dogs simpler and better. Today, Earth Rated bags are used by over 4.5 million people daily and can be found in over 20,000 stores in 40+ countries. We now have a new toy collection, a line of wipes and even more exciting things in the pipeline. We couldn’t be prouder of our humble beginnings and we’re grateful for what we’ve been able to achieve to date.

 

Marquis: It seems a big focus of Earth Rated is on innovation, in a product category that is not known for innovation. Can you say more about your innovation process?

Gnanendran: Our sharp focus on innovation is largely due to our community of loyal customers. Their keen observation of the details that our Innovation Team works tirelessly to bring to life, motivates us to continue creating thoughtfully designed products. For instance, their reaction to the convenient ‘3-bags-left’ sticker on our poop bag rolls, as well as our new toy line, has been nothing short of amazing. Innovation is so important for our company that in 2023, we unveiled our new Innovation Centre. This creative and inspiring space is on an entirely new floor at our Headquarters in Montreal, Canada, and serves as the primary hub for our Innovation Team to bring new products to life. We strive to make sure every detail of our products are carefully thought out, reliable and beautifully designed with our customers in mind. This centre’s open-plan layout, and flexible workspaces, create an environment that fosters innovative thinking. The space is intentionally designed to inspire and facilitate the flow of ideas, enabling the Innovation Team to push the boundaries of what’s possible in dog product development. Whether it’s the thickness of our poop bags, the signature hook on our dispenser, or the durability of our plant-based grooming wipes, we’re always evolving in order to tackle the most pressing consumer pain points from our valuable Earth Rated community so that we can offer the products pet owners wish they had.

 

Marquis: How do you think this approach to innovation and new products will affect the overall dog product industry?

Gnanendran: We began with a humble foundation, primarily centred around providing an essential dog product: poop bags. We’ve since evolved towards an approach steeped in innovation, recognizing that incorporating customer feedback into our daily operations is really our way of helping to propel the industry forward. We believe our company stands out in the pet industry because we actively listen to consumer feedback. By soliciting and valuing input from our community of dog owners worldwide, we ensure that our products not only meet their needs but exceed their expectations.

 

Marquis: How does your B Corp certification play into that impact? Why is B Corp certification important to Earth Rated?

Gnanendran: We’re incredibly proud to be a certified B Corp. For us, transparency is key. At the end of the day, anyone can claim to be sustainable, but having a third-party certification that can actually back it up, makes your brand more trustworthy. We also joined GreenCircle’s #BrandsYouCanTrust initiative by undergoing their Recycled Content Certification. By participating in initiatives that promote ethical business conduct, we’re not only elevating our own standards but also encouraging a collective industry-wide commitment to integrity and responsibility.

 

Marquis: What is the next set of innovations and plans you have in store for consumers?

Gnanendran: Overall, 2023 was such a pivotal year for our company as we revealed a new brand identity, a new innovation centre, a better poop bag, and a new collection of toys. It’s hard to believe we could ever top it, but 2024 is gearing up to be an exciting year! Looking ahead, we plan on continuing to push boundaries, challenge the status quo, and innovate for a brighter, more responsible future, for us and for our dogs. Stay tuned!

 

 

 


 

 

 

Source    Forbes

How eBay is Encouraging Refurbished Tech to Reduce E-waste

How eBay is Encouraging Refurbished Tech to Reduce E-waste

Here’s a weird fact. There are currently a little over 8 billion people on the planet, yet there are about 16 billion mobile phones. Convenient maths shows us that means every single person on the planet has on average two phones.

Even more startling is the fact that, according to the international Waste from Electrical and Electronic Equipment (WEEE) Forum, more than 5 billion of those will be thrown away this year and head to e-waste.

That is despite the fact that these devices contain valuable resources including gold, silver, copper, and palladium. Estimates put the value of these precious metals dumped each year at more than US$10 billion.

It’s not just mobile phones that are the issue, all electronic waste – from laptops to smart TVs – is a pressing issue that needs addressing.

In the UK alone, two million tonnes of e-waste is discarded each year. That’s according to Mark Monte-Colombo, Head of Refurbished Technology for eBay UK, who says refurbished technology can support a circular economy and enhance accessibility.

“Globally, a significant surge in electronic waste is expected to reach 74.7 million tonnes by the end of the decade,” Monte-Colombo tells Sustainability.

“However, the good news is that increased interest in refurbished technology can help to drastically reduce waste. For example, on eBay UK, through the sale of refurbished products, we avoided over 2.8 million kg of waste in 2022, which is equivalent to over 23.5 million phones being spared from landfills.”

 

Growing Demand for Refurbished to Reduce Costs and Waste

Refurbished technology refers to any tech product that has been used and returned, either to the original business or an approved reseller, for repairs or vetting before being resold.

People return technology for various reasons: perhaps the item is pristine but the customer had a change of mind within the returns window, sometimes items are returned due to marks or wear, many returns fall under what eBay calls ‘open box’ – meaning the item is pristine but not in its original packaging. On top of that, retailers offer trade-in schemes to help people upgrade their tech.

Monte-Colombo says momentum is growing for refurbished technology. More and more brands are seeing the value in refurbished products, and eBay now features over 150 leading brands in its refurbished category, such as Dyson, Samsung, and Apple.

“We understand how crucial it is to partner with major companies to extend the lifespan of electronic devices, reduce waste, and promote a circular economy,” he says.

“Looking ahead to 2024, I’m anticipating continued momentum for refurbished products.
Despite challenging times, consumers still genuinely care about the environment. Nearly a third (32%) of UK consumers we surveyed confirmed they’d purchase pre-loved or refurbished items because it’s better for the environment.”

 

 

Switching to Refurbished Drives Circular Economy

Refurbished technology is clearly resonating with consumers, with price being an important factor. Any stigma associated with ‘refurbished’, ‘second hand’, or ‘used’ is also being dispelled, largely thanks to mobile phones providing a “gateway” into the market.

Monte-Colombo says the frequent turnover of devices with contract upgrades has seen a constant influx of relatively new mobile devices becoming available as refurbished.

The resale of pre-loved and refurbished goods on our global platform conserves resources and reduces waste,” says Monte-Colombo. “In 2022, we avoided 73,000 metric tons of waste globally through buying and reselling on the platform.

“Refurbishing requires significantly less energy compared to manufacturing new products. Our Refurbished category extends the lifecycle of electronic products and diverts them from landfills, helping shoppers reduce their environmental impact.

“With these environmental benefits, more consumers and businesses switching to refurbished vs new will enable a circular economy model.”

 

How Businesses can Benefit From Choosing Refurbished

There is still work to do to shift consumer attitudes from considering refurbished products as an afterthought to a first thought. To shift this perception, promoting the value and quality of refurbished tech products and their reduced environmental impact is essential.

Monte-Colombo says another significant challenge is educating consumers about electronic recycling and reducing barriers to recycling electronics that no longer function and cannot be repurposed.

“There’s also a real opportunity for businesses to invest in refurbished technology vs new, a trend we’ve already observed gaining traction,” he says.

“Nearly 60% of UK businesses actively opt for refurbished hardware over a new device. With many businesses setting sustainability goals, transitioning to refurbished technology can effectively help achieve these objectives.

For me, the future is refurbished. In 2024, we’ll see sustained consumer demand for refurbished tech. I’m excited to see the continued shift to a more sustainable future.”

 

 


 

 

Source  Sustainability

Green IT for a Greener Future

Green IT for a Greener Future
Exploring a Green IT strategy isn’t solely about cost and carbon reduction – it’s a pledge to stakeholders

Tell us about Doji?

Doji offers innovative Green IT solutions that empower businesses and individuals to cut emissions and costs through a circular approach. Our unique marketplace, with operations in the U.K. and Brazil, connects enterprises and individuals, enabling them to secure certified refurbished devices and explore options like selling, trading, donating, or recycling existing tech, all with an eco-friendly process while tracking emissions.

We advocate for verified refurbished devices, helping users lower expenses and emissions while advancing Net Zero goals. This showcases our commitment to sustainable consumption and positions Doji as a leader in driving an environmentally conscious future.

How Serious is the Electronic-Waste Challenge?

E-waste, dubbed a ‘tsunami’ by the UN, is the world’s fastest-growing waste stream. In 2021, it hit 57.4 million tonnes, exceeding the Great Wall of China’s weight. Alarmingly, user devices, including smartphones and tablets, emit 1.5 to 2.0 times more carbon than data centers (1). These emissions are projected to increase by 12.8% annually (2), with around 75% arising from manufacturing, transportation, and disposal. Doji tackles this by enabling longer tech device lifecycles.

How Does Doji Aid Organizations in Lowering IT Carbon Footprint and Gaining Benefits?

A rapid and effective way to slash IT Carbon emissions is through a Green IT strategy for tech procurement, where Doji excels.

Doji offers top-quality certified refurbished business devices, negating the need for new ones that generate 70-80% more CO2, primarily in manufacturing. Refurbished IT offsets ‘CO2 costs’ during production over extended use, reducing waste and enhancing environmental balance.

Companies can also recycle old tech through Doji—selling, trading in, recycling, or donating through Doji’s charity partners. Doji also provides carbon accounting, offset projects, and tools for sustainable workplace consumption through its partners.

Overall, the Green IT strategy enhances company reputation, furnishes budget-friendly top-notch hardware, and frequently yields significant savings while also driving positive environmental and social impact.

Besides sustainability, quality, and cost, what should IT decision-makers consider when exploring refurbished IT, especially with Doji

IT leaders should focus on certified data deletion, strong customer service, transparent practices, and supplier commitment to sustainability when opting for refurbished IT. At Doji, sustainability is our driving force for business success, championing a profound shift toward a more environmentally conscious future.

And finally, what does Doji mean, and why did you choose it?

Originating from Japanese candlestick charting, my co-founders and I, who met while studying at the University of Oxford, chose ‘Doji as it symbolizes price equilibrium between buyers and sellers, reflecting our commitment to fairness for all parties, including the environment.

How Does Doji Aid Organizations in Lowering IT Carbon Footprint and Gaining Benefits?

A rapid and effective way to slash IT Carbon emissions is through a Green IT strategy for tech procurement, where Doji excels.

Doji offers top-quality certified refurbished business devices, negating the need for new ones that generate 70-80% more CO2, primarily in manufacturing. Refurbished IT offsets ‘CO2 costs’ during production over extended use, reducing waste and enhancing environmental balance.

Companies can also recycle old tech through Doji—selling, trading in, recycling, or donating through Doji’s charity partners. Doji also provides carbon accounting, offset projects, and tools for sustainable workplace consumption through its partners.

Overall, the Green IT strategy enhances company reputation, furnishes budget-friendly top-notch hardware, and frequently yields significant savings while also driving positive environmental and social impact.

Besides sustainability, quality, and cost, what should IT decision-makers consider when exploring refurbished IT, especially with Doji

IT leaders should focus on certified data deletion, strong customer service, transparent practices, and supplier’s commitment to sustainability when opting for refurbished IT. At Doji, sustainability is our driving force for business success, championing a profound shift toward a more environmentally conscious future.

And finally, what does Doji mean, and why did you choose it?

Originating from Japanese candlestick charting, my co-founders and I, who met while studying at the University of Oxford, chose ‘Doji as it symbolizes price equilibrium between buyers and sellers, reflecting our commitment to fairness for all parties, including the environment.

 

 


 

 

Source  Sustainability

Recyclable Phone Batteries Are Now A Reality

Recyclable Phone Batteries Are Now A Reality

Waste is Becoming an Increasingly Important Issue

The disposal of trash and waste is unsurprisingly a mess worldwide. Many problems exist within the structure of trash disposal, with recycling being often neglected in many areas, inconsistent and underdeveloped trash removal infrastructure, and the lack of any trash disposal facilities.

This means it’s relatively common worldwide to see actual rivers of trash.

A component of this issue that is growing daily is the increasing problem of electronic waste, otherwise known as e-waste. E-waste is the garbage created after electronic devices are thrown away after being used.

E-waste makes up anything electronic that goes into the landfill, and the reason this is so problematic because these devices often contain hazardous and toxic chemicals that eventually make their way into our land, water, and atmosphere.

Of the e-waste that is created, 10% of it is made up of cell phone batteries. This specific component of cell phones is increasingly a problem. Beyond the issues I described above, cell phones and other electronics are burned, releasing these dangerous chemicals and creating new ones.

However, many of these issues could be circumvented just by making easily recyclable phone batteries. This is how it could work.

Why Hasn’t This Been Done Already?

One of the major obstacles preventing cellphone batteries from being recycled commonly is that lithium-ion batteries are quite challenging to recycle or reuse.

However, there are many other ways to create cellphone batteries, and one of these ways could present itself as the way forward to create sustainable personal cellular devices.

The RMIT School of Engineering in Australia developed this new recyclable phone battery. The design primarily uses a material called Mxene, a material similar to graphene commonly used in electronics like traditional, not-so-recyclable phone batteries. The primary reason why Mxene isn’t already found in most cell phones is that it rusts easily, which hampers conductivity.

Compared to graphene or lithium-ion batteries, Mxene rusts much quicker, but this property ironically could be the very thing that extends the device’s life. Using sound waves to “brush” off the rust, the researchers estimate that they can extend a conventional phone battery’s life span by three times and create truly recyclable phone batteries.

Hossein Alijani, a Ph.D. student at the university and co-lead researcher of the project, said, “Current methods used to reduce oxidation rely on the chemical coating of the material, which limits the use of the MXene in its native form, in this work, we show that exposing an oxidized MXene film to high-frequency vibrations for just a minute removes the rust on the film. This simple procedure allows its electrical and electrochemical performance to be recovered.”

 

The Future is in Recycling

Reducing waste, period. It is one of the most critical issues facing us. However, in the meantime recycling the waste we are creating is the best solution to the massive amounts of garbage contaminating our planet.

As we continue to move into a world in which electronics play an increasingly important role in our daily lives, we must abandon the disposable electronic-use model. Creating easily removable and recyclable phone batteries is a challenge that is necessary for us to overcome.

With developments in technology like this becoming more common, we will soon see a world without contradiction between electronics and environmental sensitivity. As part of this movement, MXene recyclable phone batteries appear to be the latest and most promising solution to this problem that we have created.

 

 


 

 

Source Happy Eco News

Xbox Initiatives to Reduce Waste and Carbon

Xbox Initiatives to Reduce Waste and Carbon

As part of Microsoft’s goal to be carbon negative, water positive and zero waste by 2030, its gaming console division Xbox is working towards reducing its carbon footprint through research, innovation, strategic investment, and accountability. Xbox is looking at ways to use less new plastic, minimise waste and reduce its carbon footprint.

Reducing Waste

The company has released a collection of controllers that contain 20% or post-more consumer recycled resins. The newest controller is the Xbox Remix. This controller is made from recycled plastics and includes the company’s leftover Xbox One generation controller parts. The old parts are reground and mixed with virgin plastic to make the controller. The post-consumer plastics used to make the new controlled include CDs, plastic water jugs and automotive headlight covers.

The company started incorporating post-consumer recycled resins into its controllers in 2021 when it introduced the Daystrike Camo and Electric Volt controllers. The Remix Special Edition is the first to include regrind (a term for ground industrial plastic waste) from other controllers. The controller also includes a rechargeable battery pack, allowing players to move away from disposable batteries.

Another way Xbox is reducing waste is by offering refurbished consoles. The consoles undergo a rigorous certification process and are tested to confirm they are working correctly and are inspected for hardware and cosmetic quality. This is an excellent alternative to buying brand-new consoles.

Carbon Aware

Xbox has also announced that they are the first to release dedicated energy and carbon emissions measurement tools designed for game creators. When the console is plugged in and connected to the Internet, and if regional carbon intensity data is available, Xbox will schedule game, app and OS updates at specific times during the night that may result in lower carbon emissions. The console will wake up and perform maintenance at a time when it can use the most renewable energy in the local grid. The company also considers updating consoles to the Shutdown (energy-saving) power mode. The Shutdown can cut power use by up to 20x when it is off compared to Sleep.

Another energy setting update is the “Active hours” setting which will allow the console to boot up and be available for remote wake during the selected active hours. It will fully shut down once the active hours are over.

Xbox also introduced their Xbox Developer Sustainability Toolkit, which includes analytical and visual systems, measurement tools, and resources to help creators make informed decisions about energy consumption and carbon emissions associated with their game designs. The Toolkit includes energy consumption feedback, certification reports, dashboards that show the carbon footprint and total energy consumer during gameplay, guidance, best practices and case studies.

Xbox is taking important measures to reduce its impact and is leading as an example to other game console companies. At the rate they are going, they will reach Microsoft’s carbon goals by 2030.

 

 


 

 

Source Eco Hero News

Mine e-waste, not the Earth, say scientists

Mine e-waste, not the Earth, say scientists

The recycling of e-waste must urgently be ramped up because mining the Earth for precious metals to make new gadgets is unsustainable, scientists say.

One study estimated that the world’s mountain of discarded electronics, in 2021 alone, weighed 57 million tonnes.

The Royal Society of Chemistry (RSC) says there now needs to be a global effort to mine that waste, rather than mining the Earth.

Global conflicts also pose a threat to supply chains for precious metals.

The RSC is running a campaign to draw attention to the unsustainability of continuing to mine all the precious elements used in consumer technology.

  • Waste electronics to outweigh Great Wall of China
  • Millions of old gadgets ‘stockpiled in drawers’

It points out that geopolitical unrest, including the war in Ukraine, has caused huge spikes in the price of materials like nickel, a key element in electric vehicle batteries.

This volatility in the market for elements is causing “chaos in supply chains” that enable the production of electronics. Combined with the surge in demand, this caused the price of lithium – another important component in battery technology – to increase by almost 500% between 2021 and 2022.

 

Demand for lithium batteries is only expected to grow

 

Some key elements are simply running out.

“Our tech consumption habits remain highly unsustainable and have left us at risk of exhausting the raw elements we need,” said Prof Tom Welton, president of the Royal Society of Chemistry, adding that those habits were “continuing to exacerbate environmental damage”.

 

Elements in smartphones that could run out in the next century:

  • Gallium: Used in medical thermometers, LEDs, solar panels, telescopes and has possible anti-cancer properties
  • Arsenic: Used in fireworks, as a wood preserver
  • Silver: Used in mirrors, reactive lenses that darken in sunlight, antibacterial clothing and gloves for use with touch screens
  • Indium: Used in transistors, microchips, fire-sprinkler systems, as a coating for ball-bearings in Formula One cars and solar panels
  • Yttrium: Used in white LED lights, camera lenses and can be used to treat some cancers
  • Tantalum: Used in surgical implants, electrodes for neon lights, turbine blades, rocket nozzles and nose caps for supersonic aircraft, hearing aids and pacemakers

 

All the while, the amount of e-waste generated is growing by about two million tonnes every year. Less than 20% is collected and recycled.

“We need governments to overhaul recycling infrastructure and tech businesses to invest in more sustainable manufacturing,” said Prof Welton.

New research by the RSC also revealed a growing demand from consumers for more sustainable technology. In an online survey of 10,000 people across 10 countries, 60% said they would be more likely to switch to a rival of their preferred tech brand if they knew the product was made in a sustainable way.

The survey also suggested that people did not know how to deal with their own e-waste. Many respondents said they worried about the environmental effect of unused devices they have in their homes, but did not know what to do with them or were concerned about the security of recycling schemes.

Elizabeth Ratcliffe from the Royal Society of Chemistry, told BBC Radio 4’s inside Science that many of us were “unwittingly stockpiling precious metals in our homes”, in old phones and defunct computers.

Previous RSC research showed that millions of us are unwittingly stockpiling precious elements by keeping old devices in our homes

 

 

“Manufacturers and retailers need to take more responsibility,” said Ms Ratcliffe. “Like ‘take-back’ schemes, meaning people can return their electronics to a retailer and be assured they will be recycled securely.

“All this volatility in supply chains really just reinforces the fact that we need a circular economy for these materials. At the moment, we’re just mining them out of the ground constantly.”

The society hopes to encourage people to take old and unwanted devices to recycling centres, rather than stuff them into drawers and forget about them. It points UK consumers to online resources where they can find the nearest centre that pledges to recycle computers, phones and other devices securely.

“The thing we always say is reduce, reuse and recycle. So perhaps keep a phone for longer and maybe sell an old phone or give it to a relative,” says Ms Ratcliffe. “It will need everyone working together to scale up these processes and put the infrastructure in place, so we can all recycle our devices.”

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Source BBC