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From Waste To Wealth: How One Pet Product Innovator Is Shaping A Sustainable Future

From Waste To Wealth: How One Pet Product Innovator Is Shaping A Sustainable Future

Founded in 2009 on the humble yet profound idea to make life with dogs simpler and better, Canadian company Earth Rated has evolved from being known just as a company that sells dog waste bags to now offering a diverse range of products that address the needs of dog owners worldwide.

The company now has a presence in over 40 countries, and is focused on product innovation and using business as a force for good. I recently caught up with Earth Rated CEO, Abby Gnanendran, to delve into these topics and how the company, which is also a certified B Corp, is shaping what it means to be sustainable in the pet product industry.

Abby Gnanendran: Back in 2009, we recognized a common issue faced by dog owners – the inconvenience of using large, flimsy, and wasteful grocery store bags to pick up after their dogs. That’s when we set out to create affordable, leak-proof, and high-quality poop bags, along with a handy dispenser. Since then, we’ve continued to innovate and launch new products to make life with dogs simpler and better. Today, Earth Rated bags are used by over 4.5 million people daily and can be found in over 20,000 stores in 40+ countries. We now have a new toy collection, a line of wipes and even more exciting things in the pipeline. We couldn’t be prouder of our humble beginnings and we’re grateful for what we’ve been able to achieve to date.

 

Marquis: It seems a big focus of Earth Rated is on innovation, in a product category that is not known for innovation. Can you say more about your innovation process?

Gnanendran: Our sharp focus on innovation is largely due to our community of loyal customers. Their keen observation of the details that our Innovation Team works tirelessly to bring to life, motivates us to continue creating thoughtfully designed products. For instance, their reaction to the convenient ‘3-bags-left’ sticker on our poop bag rolls, as well as our new toy line, has been nothing short of amazing. Innovation is so important for our company that in 2023, we unveiled our new Innovation Centre. This creative and inspiring space is on an entirely new floor at our Headquarters in Montreal, Canada, and serves as the primary hub for our Innovation Team to bring new products to life. We strive to make sure every detail of our products are carefully thought out, reliable and beautifully designed with our customers in mind. This centre’s open-plan layout, and flexible workspaces, create an environment that fosters innovative thinking. The space is intentionally designed to inspire and facilitate the flow of ideas, enabling the Innovation Team to push the boundaries of what’s possible in dog product development. Whether it’s the thickness of our poop bags, the signature hook on our dispenser, or the durability of our plant-based grooming wipes, we’re always evolving in order to tackle the most pressing consumer pain points from our valuable Earth Rated community so that we can offer the products pet owners wish they had.

 

Marquis: How do you think this approach to innovation and new products will affect the overall dog product industry?

Gnanendran: We began with a humble foundation, primarily centred around providing an essential dog product: poop bags. We’ve since evolved towards an approach steeped in innovation, recognizing that incorporating customer feedback into our daily operations is really our way of helping to propel the industry forward. We believe our company stands out in the pet industry because we actively listen to consumer feedback. By soliciting and valuing input from our community of dog owners worldwide, we ensure that our products not only meet their needs but exceed their expectations.

 

Marquis: How does your B Corp certification play into that impact? Why is B Corp certification important to Earth Rated?

Gnanendran: We’re incredibly proud to be a certified B Corp. For us, transparency is key. At the end of the day, anyone can claim to be sustainable, but having a third-party certification that can actually back it up, makes your brand more trustworthy. We also joined GreenCircle’s #BrandsYouCanTrust initiative by undergoing their Recycled Content Certification. By participating in initiatives that promote ethical business conduct, we’re not only elevating our own standards but also encouraging a collective industry-wide commitment to integrity and responsibility.

 

Marquis: What is the next set of innovations and plans you have in store for consumers?

Gnanendran: Overall, 2023 was such a pivotal year for our company as we revealed a new brand identity, a new innovation centre, a better poop bag, and a new collection of toys. It’s hard to believe we could ever top it, but 2024 is gearing up to be an exciting year! Looking ahead, we plan on continuing to push boundaries, challenge the status quo, and innovate for a brighter, more responsible future, for us and for our dogs. Stay tuned!

 

 

 


 

 

 

Source    Forbes

Unilever, Google and Amazon among new Business Alliance to Scale Climate Solutions

Unilever, Google and Amazon among new Business Alliance to Scale Climate Solutions

Humanity is falling short of its climate goals. More investment is urgently needed—especially in the next decade—to transition to a low-carbon economy. The IPCC estimates that achieving a low-carbon transition will require US$1.6-$3.8 trillion annually between 2016 and 2050 for the supply-side energy system alone. Alongside ambitious emissions reductions from their own carbon footprints, funding from businesses—including carbon credit purchases, philanthropy, and impact capital—can be catalytic in scaling investment in the climate solutions necessary to achieve a just and sustainable 1.5°C future. The impact in play is enormous. For example, natural climate solutions have the potential for capital flows greater than $100 billion annually, with opportunity across the world and especially in the Global South.

 

Led by founding businesses AmazonDisneyGoogleMicrosoft Corp.NetflixSalesforceUnilever, and Workday, and partners Environmental Defense FundUnited Nations Environment Programme, and World Wildlife Fund (WWF-US), with global sustainable business organization BSR serving as Secretariat, BASCS aims to gather and disseminate information and opportunities for and from peers, practitioners, and experts, including sharing best practices, funding opportunities, and research and insights to scale and improve climate solutions.

Significant momentum exists: Many organizations and initiatives are already working with funding from businesses to deploy climate solutions. The BASCS offers an opportunity to help connect and support these initiatives and the surrounding community of practice by providing a central, neutral platform for businesses and experts to meet, learn, discuss, and act together.

 

 

 

 

The work will be grounded in core principles:

Emissions Reduction: BASCS members prioritize work to reduce their own emissions in line with a science-based target (e.g., through the SBTi) and pursue high impact climate investments that go even further to curb climate change. Members will seek scalable solutions to help make hard-to-achieve reductions feasible in the future. Climate solutions funding is a complement rather than a substitute for science-based emissions reductions.

 

Ambition to Action: BASCS members work to catalyze and deepen investments in global emissions reductions, avoided emissions and removals across and beyond value chains (e.g., mobilizing others in the corporate sector to invest alongside us).

 

Measurable Impacts: BASCS members support applying sound and verified methodologies to ensure high social and environmental integrity of investments. Carbon credits claimed by companies must represent additional, real, quantifiable, and verifiable emissions reductions or removals, and must not be double counted.

 

Co-Benefits: BASCS members support investments that deliver environmental and social integrity and co-benefits and have strong safeguards, in addition to driving real greenhouse gas emissions reductions. Members will seek investments that quantify these co-benefits when possible.

BASCS seeks to serve and engage all organizations working to scale and improve climate solutions opportunities for business investment. To learn more and engage with the Business Alliance to Scale Climate Solutions, please visit scalingclimatesolutions.org

 

Founder Commentary

Amazon “As part of our commitment to The Climate Pledge, Amazon is on our way to achieving net-zero carbon emissions by 2040, which is good for the planet, people and our business. We remain focused on driving decarbonization strategies throughout our business, as well as investing in additional and quantifiable natural climate solutions to remove carbon and tackle climate change. We look forward to continuing to work across sectors with BASCS to accelerate the transition to a low-carbon economy.” – Kara Hurst, Vice President, Worldwide Sustainability

 

BSR “In this Decisive Decade, we need urgent climate action to meet the goals of the Paris Agreement and achieve an inclusive net zero economy. BSR is proud to serve as the secretariat for the Business Alliance to Scale Climate Solutions, advising the initiative in its effort to unlock finance for much needed climate solutions. We believe collaborations such as BASCS are key to transforming climate ambition into meaningful action and scaling impact.” – Aron Cramer, President and CEO

 

Disney “The Walt Disney Company is committed to protecting the planet and delivering a positive environmental legacy for future generations as we operate and grow our business. Transitioning to a low carbon economy demands fundamental changes in the way society, including the private sector, operates and innovates. Collaborating with other members of BASCS will create opportunity to scale high quality climate solutions necessary to drive a more sustainable future.” – Vijay Sudan, Executive Director, Enterprise Social Responsibility, The Walt Disney Company

 

EDF “The time is now for companies to take bold action on climate change. We have 10 years to dramatically reduce emissions and there is no way we can achieve a stable climate without stopping deforestation. The Business Alliance to Scale Climate Solutions can help close the climate funding gap and speed resources to protect what is most valuable. It is the kind of visionary leadership and action we need from the world’s biggest and most influential companies.” – Elizabeth Sturcken, Managing Director, EDF+Business

 

Google “At Google, we were the first major company to become carbon neutral in 2007 and we’ve met this commitment for over a decade. We look forward to working with the BASCS to share our learnings and accelerate our collective work to decarbonize.” – Kate Brandt, Google Sustainability Officer

 

Microsoft “The climate crisis is the defining challenge of our lifetimes. If we are to achieve a 1.5-degree Celsius future, we will all need to work together. Today, we are joining the Business Alliance to Scale Climate Solutions, working with other members to accelerate the maturation and scale of a range of climate solutions.” – Elizabeth Willmott, Carbon Program Manager, Microsoft.

 

Netflix “Netflix has committed to achieve Net Zero emissions by 2022. We will get there by reducing our internal emissions in line with climate science and by investing in the power of nature to retain and reduce emissions from the atmosphere, starting with natural ecosystems like forests above-and-below water. Scaling up the highest quality projects to “retain” and “reduce” emissions is best done collaboratively, which is why we look forward to this timely collective effort taking flight.” – Emma Stewart, Netflix Sustainability Officer

 

Salesforce “The time for climate action is now. Every business, government and individual must step up to the urgent challenge of climate change and to create an inclusive and sustainable future for all. At Salesforce we believe that business can be one of the greatest platforms for change. That is why we are proud to be a founding member of BASCS, an initiative to rapidly scale and improve climate solutions funding from businesses.” – Patrick Flynn, Head of Sustainability at Salesforce

 

UNEP “Drastically reducing deforestation and simultaneously restoring forests is the single largest nature-based opportunity for climate mitigation. UNEP is therefore proud to be a co-founder of the Business Alliance to Scale Climate Solutions, supporting the private sector’s climate ambitions for deep cuts in their own emissions – working towards high-integrity outcomes for carbon neutrality by 2050 or sooner.” – Susan Gardner, Director of the Ecosystems Division

 

Workday “We are committed to a 1.5 degrees Celsius science-based target, but we know there is still much more work to be done, and one of the most powerful ways we can accelerate climate action is by coming together with other organizations. This alliance is an opportunity to collaborate with others who share our vision to increase the scale and impact of climate solutions funding, so we can achieve a zero-carbon future.” – Erik Hansen, Senior Director, Environmental Sustainability, Workday

 

WWF “To tackle the climate crisis, we need to act immediately to drive climate emissions down. BASCS highlights that business must set science-based targets for their own emissions while bringing the investment in solutions to scale. WWF is excited to help found this clearing house for collaborative learning and support companies to make impactful investments to tackle the climate crisis.” – Marcene Mitchell, Senior Vice President for Climate Change

 

SOURCE The Business Alliance for Scaling Climate Solutions (BASCS)

 


 

Source PR Newswire