Renewable energy company Masdar has been making strides towards its sustainability goals by utilising the latest technology
As a global leader in renewable energy and green hydrogen, Masdar has pioneered commercially viable solutions in clean energy, sustainable real estate and clean technology in the UAE and around the world for over a decade.
Headquartered in Abu Dhabi, UAE, the business is currently developing large-scale renewable energy initiatives, in a bid to drive the progression of clean technologies and further grow technology in the renewable energy sector. In doing so, Masdar is focused on creating new long-term revenue streams for the UAE.
How is Masdar utilizing technology to boost sustainable energy?
Committed to advancing clean-tech innovation, Masdar utilises technology to enhance the renewable energy sector.
Masdar hosts a range of wind farms in its offshore project portfolio, including sites in London Array and the Dudgeon Offshore Wind Farm in the United Kingdom. The business has also partnered with Hywind Scotland, the world’s first floating offshore wind farm.
Additionally, Masdar deploys solar photovoltaic (PV) technology in utility-scale and off-grid solar power plants and rooftop systems, including monocrystalline silicon panels, polycrystalline silicon panels, and thin-film panels.
Depending on the solar potential, geographical location, and financial requirements of a specific solar PV project, a suitable PV system is implemented to meet the project’s needs.
Likewise, concentrated solar power (CSP) systems – which use mirrors to focus a large area of sunlight onto much smaller areas – are used to convert concentrated light into heat, to drive a heat engine connected to an electrical power generator. CSP systems have become known as a promising solar power technology for large-scale power generation.
When CSP and thermal energy storage (TES) are used together, it is capable of producing constant power for up to 24 hours a day.
Masdar’s sustainability commitments
With the aim of investing and actively supporting the development of young people, Masdar strives to help support the sustainability leaders of tomorrow through its Youth 4 Sustainability (Y4S).
His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi invested in the initiative, ensuring it aligned with the United Nations Sustainable Development Goals to bolster the nation’s sustainability efforts.
By 2030, Y4S aims to reach up to one million youth, creating awareness of the skills needed for future jobs in sustainability.
Widodo has called for the summit to have zero emissions. Among the consequences of this goal are the fact that the entirety of the Indonesian government’s motorcycle fleet is to be comprised of electric vehicles.
Zero Motorcycles – a company based in California which manufactures electric motorcycles and powertrains – has helped achieve this goal by selling 300 of its premium electric motorcycles to be used by the National Police and Indonesian National Armed Forces (a body which includes the Presidential Security Forces). Among the models sent were the Zero DSRP, which is designed for use by authority forces, as well as the SR/S and the SR/F, which are widely available to the public.
Founded in Santa Cruz, California in 2006, Zero Motorcycles is currently operational in upwards of 40 countries and seeks to unite the most advanced in green technology while maintaining the thrill of motorcycle driving. It has 10 consumer models built for three different platforms, which can be deployed both for street and dual-sport use, and the company can claim to outfit more fleets of two-wheeled electric vehicles than any other in the world.
Commenting on the recent deal with the Indonesian government, Zero CEO Sam Paschel had the following to say: “We applaud President Widodo and the entire Indonesian government for their clear vision, admirable climate leadership goals, and for the speed with which they sought to equip and train their staff for the G20 Summit. The G20 is an extremely important platform and being able to deliver a large fleet of reliable electric motorcycles for the event is a credit to our amazing team, and a benefit for the entire world.”
The G20 is a multinational entity that represents the 20 largest economies in the world. Its 2022 meeting is due to take place in Bali on November 15-16.
In the transition to a low-carbon world, the sun accounts for an increasing amount of energy produced and consumed. But the energy generated is difficult to regulate as it is dependent on the weather. That is why accurate weather forecasting tools are gaining more traction, as researchers want to know in advance, as closely as possible, the amount of solar energy supply going into their power systems.
In Japan, where the government targets to make renewable sources of energy account for up to 36 to 38 per cent of the power supply by 2030, new technologies supporting the renewables market have sprung up. One of them is Apollon, a solar power generation forecasting system developed by Kansai Electric Power (also known as Kanden), which is based in Osaka and is the largest privately-owned electric utility in Japan.
Apollon, an acronym that stands for areal solar power forecasting system using satellite imagery estimation, uses imagery from the Japanese weather satellite Himawari-8 to predict solar radiation levels, and hence energy supply in the Kansai region in Japan.
Kanden’s manager Naoki Katayama says that while figures for absolute cost-savings cannot be disclosed, “Apollon can save millions of dollars, depending on the commodity prices such as oil and gas”. “If you don’t have good forecasting of solar power generation,” he adds, “then you would have to make fossil fuel power stations stand by, possibly in a wasteful way.”
Mr Naoki Katayama, who is an alumnus of Hitachi Young Leaders’ Initiative (HYLI) in 2005, believes in investing in companies providing environmentally friendly solutions across national borders.
Accurate forecasting systems can help make energy marketplaces more competitive. Katayama explains: “If you have good forecasting systems like Apollon, you can trade your excess energy with others on P2P (peer-to-peer) markets more easily and economically. With a wider spread use of this technology, more and more independent and individual energy distributors will have access to the energy marketplace, and the market will become livelier and competitive.”
“If you have good forecasting systems like Apollon, you can trade your excess energy with others on P2P (peer-to-peer) markets more easily and economically. With a wider spread use of this technology, more and more independent and individual energy distributors will have access to the energy marketplace, and the market will become livelier and competitive.” – Naoki Katayama, manager, Kanden
Katayama is also in charge of the company’s corporate venture capital arm named K4 Ventures. K4 Ventures invests in firms developing low-carbon solutions, storage batteries, AI and so on, and its fund constitutes approximately 9 billion Japanese yen.
In this interview, Eco-Business chats with this industry stalwart, who was trained as a lawyer and is an alumnus of Hitachi Young Leaders’ Initiative (HYLI) in 2005, to learn more about his thoughts on ESG trends in the Asia-Pacific region as well as his experience at the youth development programme.
How has the Covid-19 pandemic spurred investments in ESG-related companies?
I speak in the context of “E”, for environment. As more people work from home, they become more incentivised to reduce their electricity bills, which can make them turn to sources of renewable energy, and take measures like installing rooftop solar panels. This could spur investment in companies whose products are related to the clean energy movement.
What do you see as the key trends in ESG investing in the Asia-Pacific?
I see ESG investments, especially environment-related ones, growing not only within a single country, but across nations in APAC. As far as global warming is concerned, countries are interrelated and affected by one another. I believe that as neighbours living in the APAC region, we will see more movements to invest in companies providing environmentally-friendly solutions across national borders.
Which country is taking the lead for ESG investments in APAC and why? Is Japan poised to be a trendsetter in this area?
Yes, it is. Japan should be one of the leaders because it has been dependent on imports from the rest of the world for natural resources such as oil and gas. Therefore, this country is very keen to develop low-carbon energy-related technology and solutions, especially as we’re currently facing a crisis in energy supply due to the current Russia-Ukraine situation.
Why did you develop Apollon? How did that change how energy is distributed, managed, traded and governed?
Kansai Electric developed Apollon with its subsidiary company Meteorological Engineering Center two years ago, because the technology had the potential to help increase the use of renewable energy in the APAC region. Thanks to this technology, people can get a better forecast of the amount of energy produced by solar power stations, including their rooftop solar panels, and adjust their usage of fossil fuel energy, which also leads to cost reduction in their electricity bills.
Moreover, improved forecasting will make it easier for them to trade excess energy with others, a process called peer-to-peer (P2P) trading. More of such P2P trading can be governed by smart contracts [programmes stored on a blockchain that runs when predetermined conditions are met]. This will help remove the burden on independent and individual energy distributors to make legal contracts by hand.
Can you tell us more about the concept of PEACE, and how your team at HYLI came up with it?
We came up with PEACE (Process for an East Asia Common Economy) to accelerate the integration of economies in East Asia. “Challenges and Opportunities of Asian Economic Integration” was one of the sub-themes at the 7th HYLI. As our team members were aware that East Asian countries faced the challenge of participating in the opportunities of free trade, we came up with a win-win mechanism that would establish a so-called “PEACE Fund” comprised of voluntary contributions from member-nations. These nations could receive incentives, including prioritising sub-contracting and preferential tariffs, from other member countries.
How does Apollon fit into your team’s vision of PEACE?
Apollon will possibly make such an integration of East Asian economies happen by supporting cross-border transactions of solar energy and/or its environmental values on a P2P basis among independent and individual energy distributors in the region who will benefit from its forecasting technology.
How was your experience at the Hitachi Young Leaders Initiative?
PEACE was originally developed for East Asia, but the idea could be widened for the entire APAC. Free trade can potentially happen in the context of exchanging environmental value or carbon credits among different industry players and individuals in the region. My experience at HYLI has enabled me to think more broadly.
It has also motivated me to stay peace-oriented in the real world. Through my discussion with my team members, I learnt to build win-win relationships among different players with conflicting interests across borders. Currently, I always try to keep in mind that my professional skill as attorney at law can be used to make peaceful relationships, especially after long and severe negotiations between different parties.
What advice would you give to youths who are interested in participating in HYLI?
With the Covid-19 pandemic, I imagine that students would have fewer opportunities to communicate with their peers from other countries. HYLI will be an excellent chance to discuss ideas with people from other backgrounds, and is a platform to create longstanding relationships.
Even though I participated in HYLI over 15 years ago, I’m still in communication with my batch mates! Some of my HYLI friends became my classmates at Columbia University in New York, and some even came to my wedding in Tokyo. Make the best use of your time together and get to really know people.
The theme for this year’s HYLI is Social Innovation in the New Normal. The event will be held from 18 to 21 July.
A new light brown paper made of sunflower pollen can automatically fold itself into a food container or straw when exposed to moisture in the air, breaking the mould for single-use packaging.
The intelligent pollen paper – created by scientists from Nanyang Technological University (NTU) – is created by adding potassium hydroxide to sunflower pollen grains.
After 24 hours, the pollen transforms into a gel that is moulded onto a petri dish, for example, and left to dry overnight. The dried pollen paper is then peeled from the mould.
The pollen paper can vary in thickness from 20 to 200 micrometres, similar to that of a strand of hair – but it is far from fragile.
In fact, pollen is known as the diamond of the plant kingdom as it is one of nature’s most durable materials, said the research team’s co-lead, Professor Cho Nam-Joon from NTU’s School of Materials Science and Engineering.
Prof Cho’s research includes turning pollen into plastic and metal alternatives.
The pollen paper can be made thicker or layered if it were to be folded into a container or straw. It can be used as a greener alternative to materials such as plastics and styrofoam for disposable products and packaging.
Pollen is also abundant and can be degraded in nature gradually.
“If we make the paper thicker, its properties will be more plastic-like. The original raw material itself is very strong. So, by modifying that, it can be stronger,” said Prof Cho.
The pollen paper comes to life when it is exposed to humidity, and after some toner – a powder that works like printer ink – prints lines and patterns on the brown paper. Toner acts as the ink in office and home laser printers.
To apply toner on the pollen paper, it goes through an ordinary printer, just like writing paper.
The pollen paper is then exposed to different humidity levels in a controlled environment.
While the pollen paper is sensitive to moisture in the air and curls up, the inked parts do not respond to water. These opposing behaviours cause the flat paper to morph into three-dimensional shapes as humidity drops.
How the paper folds or twists depends on the printed pattern.
For example, a piece of pollen paper cut into an outline of a box would automatically fold into a box when the folded hinges are printed with barcode-like vertical lines.
A strip of paper printed with diagonal lines would curl into a straw.
Pollen paper with an ink pattern printed on it. PHOTO: NANYANG TECHNOLOGICAL UNIVERSITY
Prof Cho said: “Products can be produced without manual folding, reducing the skill and time necessary for fabrication. The whole process is also eco-friendly and scalable.”
Coating the morphed paper with petroleum jelly or chitosan – a natural sugar found in the shells of crabs and shellfish – will prevent the product from unravelling due to humidity changes, and lock it in shape.
NTU president Subra Suresh, who co-led the research, said: “We combined easy-to-process pollen grains and cost-effective digital printing to develop a moisture-sensitive (material) that can morph on demand into… complex shapes depending on the patterns we print.”
(From left) Professor Cho Nam-Joon, NTU President Subra Suresh, and NTU research fellow Zhao Ze examining the pollen paper. PHOTO: NANYANG TECHNOLOGICAL UNIVERSITY
Prof Cho said this is the first time pollen is used to develop self-folding materials. The research team’s method was published in the scientific journal Proceedings Of The National Academy of Sciences of the United States of America last month.
Packaging waste, including plastics, makes up about one-third of domestic waste in Singapore. Last year, about 200,000 tonnes of disposables – including carrier bags and takeaway containers – were thrown away here.
The NTU team is now working on optimising its pollen paper and method so that companies can eventually use the technology to manufacture greener products, including humidity sensors.
Can sustainable and luxury fashion really go hand in hand?
When we think of the term ‘sustainable fashion’, words like cruelty-free, ethical, organic, and recycled spring to mind. The word ‘luxury’ however isn’t an idiom we tend to associate with the phrase ‘sustainable fashion’. Thankfully, spurred on by consumer demand and in part the pandemic, this is all set to change.
In fact, a whole host of luxe sustainable fashion brands are sashaying their way down Paris Fashion Weeks (albeit virtual) runways, making themselves known as champions for our planet’s dwindling resources, opting instead to use sustainable threads and manufacturing processes that have less of an impact on the world and the people in it.
This guide features everything you need to know about sustainable luxury fashion today, as well as the low-down on the latest luxury lines to embrace ethical fashion and the new eco-luxe labels who have seized sustainability from the start.
Even though Paris Fashion Week has been a quieter, more virtual, affair this year, the sustainable message has been at its heart. Photo by Dimitri Kuliuk from Pexels
Can High-end Fashion truly be sustainable?
There are many ways in which the fashion industry impacts the environment. From fabric sourcing to manufacturing, to distributing, sales, and dealing with returns. Sustainable fashion brands must ensure their design journey is one that avoids exploiting the planet and the people in it.
Despite what many think, with the right motivation from designers, sustainability and high-end can go hand in hand. Top luxe brands, including the famed Stella McCartney and Vivienne Westwood, are just a handful of the high-fashion houses producing ethical clothing ranges today – creating trends that not only complement our wardrobes, but our planet too – focusing on embracing quality working standards, organic materials or the latest sustainable fibre inventions.
This isn’t purely down to a luxury brands’ good nature, of course. A greater percentage of high-end shoppers are beginning to ask questions about the sustainability and ethics behind their favourite labels. If they are paying a premium, they want to know brands are also paying the appropriate premium to the people and planet they profit from.
A greater number of shoppers are starting to ask questions about sustainability and ethics when shopping. Photo by Heidi Fin on Unsplash
Joining the dots between luxury and sustainability
If, like many, you’re failing to join the dots between a high-end brand and it’s sustainability credentials, you’re not alone. Research shows that more and more of us are willing to pay a premium for sustainable clothing, but many of us don’t know what the word sustainability now entails.
There is so much noise in the industry now, such as false sustainability claims and contradictory data on a brands eco-credentials that it can be overwhelming. Many consumers who try to do their research end up with analysis paralysis. Even Stella McCartney said recently in her latest Spring presentation that she ‘Barely knows what sustainability means anymore’. So it’s not just consumers that are getting confused!
“I barely know what sustainability means anymore” – Stella McCartney
However, whether you’re a luxury shopper embarking on a greener journey, or a seasoned sustainability pro entering the luxury market, we can all do our part to ensure this segment of the fashion industry leads the way in the fashion revolution.
Be it learning more about the latest initiatives or lobbying our favourite eco-luxe designers to embrace their ‘green game’ in the most effective manner. As consumers, we hold the power.
Consumers hold the power to influence the fashion industry through their purchases. Photo by kyonntra on Getty Images Signature (Canva)
Sustainability Issues Facing Luxury Brands Today
High-end fashion brands are now, more than ever, facing a plethora of challenges. External stakeholders in the industry have expanded their attention from fast fashion to include designer brands. Challenging them to address sustainability issues through experience, innovation and collaboration.
Because of this, more and more of the big-name brand designers are getting on the sustainability train, fashioning garments that promise to outlive the fast-fashion pieces in our current wardrobes. The top improvements in luxury sustainable fashion brands is either through an amalgamation of innovative textile inventions, progressive production techniques or taking it back to the roots of traditional slow fashion production.
However, ensuring the wellbeing of customers, employees, and supply chain communities isn’t an easy feat, especially amidst a pandemic. The pressures to seem like a sustainable brand can lead to claims that are not 100 percent honest.
With high-end fashion comes power and money, and some brands will use their ample resources on campaigns to make them appear philanthropic and eco-friendly, while often cutting corners. This is when knowing what to look for is key to a sustainable investment.
Greenwashing
Put simply, greenwashing is a method used by many luxe brands to convey misleading information about how their products are manufactured and distributed. In a nutshell, companies using this method are making you believe that they are doing more to safeguard our planet than they are.
With a huge amount of greenwashing going on, it can be almost impossible to know which ethical clothing brands are 100 percent ‘ethical’, and which high-quality labels are putting what they preach into practice.
From clothing that features eye-catching labels to clever wording that suggests the threads you are about to buy are ethically sourced – words like clean, earth-loving, quality, happy, and green are being used to trick consumers into thinking they’re doing their bit for the planet.
Misconceptions of luxury vs sustainable fashion
When it comes to high-end clothing, many shoppers are under the misconception that the higher the price, the more ethical the attire. This is far from the truth. In most cases, you are paying for the label and not the quality or quantity of the fabric.
Other factors used by powerful labels to delude buyers into thinking they are sustainable is the introduction of small sustainable ranges to make them look like they are doing their bit for the environment.
Similarly, using recycled bags or packaging is a great sustainable incentive, but of little use, if the garments being housed in this packaging are made from a poly fibre or other non-degradable material.
Many ethically-created sustainable luxury fashion brands believe one of the biggest issues preventing their growth is this sustainable smoke-screen that large powerful labels create. This leads to a lack of understanding among consumers or an unwillingness to pay more for sustainable brands if a high-street brand is selling at a lower price and also (wrongfully) claiming sustainability credentials.
However, even though the majority of eco-labels’ price margins are slightly higher, these products are likely to last a lot longer, meaning you’ll spend less in the long run on replacement garments.
Before we go into our list, it’s important to remember that the most sustainable option is to not buy anything at all! If you are in need of a new purchase however, here is some advice on keeping your carbon footprint down when buying fashion.
How do I reduce my carbon footprint through buying fashion?
So, what can we do to lower our carbon footprint? Even if you’re already shopping for ethical and sustainable labels, there are several other things you can do to lower your footprint.
These include:
Supporting ‘circular’ or zero-waste labels
Investing in labels who support social and environmental organisations
Opt for in-store pick-up options if locally based and opt-out of speedy shipping
Prolong your favourite purchases by following aftercare guides, hand washing clothes and using eco-detergents
Pick clothing created from high-quality materials like organic cotton or community silk, which cause less harm to the planet
Try to reduce your clothing consumption in general by making your clothes last longer through repair and/or upcycling
So now to the list! One more quick point, if you find the majority of luxury brands on this list a little over your price limit, don’t worry, be sure to check out our article on how to shop ethically on a budget.
Top Luxury Sustainable Fashion Brands
From low luxe to high-end, many companies are doing their bit for the environment, incorporating innovation into their manufacturing and distribution methods to embrace brand sustainability in the fashion industry.
Thanks to these sustainable luxury fashion brands, who have taken it upon themselves to tackle flaws within the industry’s manufacturing methods, it’s easier than ever to keep sustainability firmly on our radars and invest in designer, conscious attire. Change starts at the top, and these guys are definitely at the top of their games!
As well as manufacturing clothing and products that are kind to the environment and sustainably sourced, a number of these green brands also support environmental organisations and fair trade working conditions.
By investing in these eco-luxe labels, you too are doing your bit to support the environment, ensuring we’re on the right track to embracing a more sustainable fashion industry in the future.
When it comes to sustainability, this is a designer label that won’t compromise on quality, constantly pushing boundaries and embracing new technologies to create an on-trend brand that is as stylish as it is sustainable.
In 2014, Stella McCartney launched Clevercare, an easy-to-understand, five-step labelling method, helping to educate consumers on clothing care and how to prolong the life of their favourite pieces. The result? A lot less waste, and probably the reason many fashionistas own at least one vintage Stella McCartney item.
To ensure the brand is always ahead of the game, regular audits are conducted to measure environmental impact.
In addition, the McCartney label is a member of the Ethical Trading Initiative, which ensures the careful selection of ethical-renowned suppliers, as well as collaborations with several environmental conservation organisations and NGOs, including Parley for the Oceans and Wildlife Works.
2. The Social Outfit
Eco-Luxury Values | Social responsibility, community engagement, waste reduction
Sustainable Materials | Repurposed and reused fabrics, donated deadstock
Australian-based brand, The Social Outfit, are a social enterprise and charity with an amazing mission. The label provides employment and training to refugees and migrant communities in all aspects of the fashion world, from clothing production to marketing. In many cases, working at The Social Outfit will be their first paid job and the first step of integrating into the Aussie way of life.
They also take their sustainability seriously. With a focus on waste reduction, they have saved tonnes of waste from landfill, through their goal to repurpose and reuse fabrics destined for the skip. So far they have partnered with over 28 Australian brands in this mission, including Alice McCall and Bec & Bridge!
3. Vivienne Westwood
Eco-Luxury Values | Environmental and human rights campaigns, cutting-edge sustainable technologies
Practising exactly what she preaches, Vivienne Westwood’s legendary label is setting an example to fashionistas across the globe by slowly transforming her brand into a sustainable masterpiece. How? Through adopting recycled and eco-friendly fabrics and using the label’s voice to educate people on Human Rights and Climate Change.
Her latest initiative is one that embraces modern-day sustainability, using collaborations and catwalk events as platforms to create awareness, encouraging ethical fashion fans to protect Mother Earth. The campaign focuses on three areas; Quality V Quantity, Gaia and Arts & Culture.
Eileen Fisher has been creating elegant and ethical womenswear since 1984. She designs luxury sustainable pieces with a focus on minimalism and inclusivity, that flies in the face of constantly changing fashion trends.
Always leading from the front, her company started their first recycling programme back in 2009, taking back old purchases to repair, clean and sell at discounted prices. Now a Certified B Corp corporation, the brand has a strong focus on supporting women, the fair treatment of workers and creating a circular fashion economy that reuses and replenishes the resources involved.
5. Rare & Fair
Eco-Luxury Values | Sustainable natural fibres, social responsibility, community engagement, transparent supply chain
This boutique slow fashion brand focuses on the promotion of handmade clothes and accessories, created by artisans using sustainable, raw materials. Their aim? To embrace the ethical treatment of workers, use planet-friendly materials and reduce waste.
Their hand-loomed, natural clothing and products come straight from the hands of the artisans, then directly to you. Opting for this method allows Rare & Fair to fully back artisan communities and handloom weavers.
The styles, despite embracing traditional methods, boast modern designs, allowing customers to look and feel great, knowing that they’ve done their bit towards supporting these ancient production techniques.
6. Reformation
Eco-Luxury Values | Local production, carbon neutral, waste reduction
Sustainable Materials | Repurposed clothing, upcycled fabrics and salvaged deadstock
LA based contemporary fashion label, Reformation, was doing sustainable before sustainable was…well, fashionable! All of their production stages, from design to shipping and everything in between, takes place at their innovative eco-facility in downtown Los Angeles.
Each collection is made using salvaged deadstock, offcuts, upcycled fabrics, repurposed vintage clothing or new sustainable materials. Their gorgeous new leisurewear, Ref Active, is produced using recycled plastic bottles.
It’s always been a problem finding sustainable office wear, especially that also ticks the comfort box as well. Dai’s creator, ex investment banker Joanna Dai, was so unimpressed with her workwear that she decided to create her own. Setting out on collections that delivered performance, versatility and function but which she was as comfortable to wear as her yoga pants!
The brand is also big on the sustainability front. 88% of their textiles are eco-certified and their Eco Luxe Essentials range is made from trees certified sustainably managed forests, meaning biodegradable and compostable. On top of that, they pay all of their staff above the London Living Wage.
8. Acne Studios
Eco-Luxury Values | Sustainability targets and reporting, External monitoring of labour conditions
Celebrated for their contemporary, uber-cool style, Acne Studios increased their collection in 2020 with the addition of a sustainable line titled ‘Repurposed’. Using a series of discarded offcuts and recycled fabrics, which otherwise would have gone to waste, the Swedish brand has created a variety of capsule lines, which have since been launched quarterly.
Acne Studios have been a member of the Fair Wear Foundation (FWF) since 2008, who supports the brand to monitor and improve labour conditions, including an external and independent ‘Brand Performance Check’. This means the brand is open to their faults and constantly trying to improve year on year, all of which can be found in their annual sustainability report.
Sustainable Materials | Recycled and repurposed demin, cotton and upcycled mixed fabrics
Re/Done, another guilt-free, sustainable brand, offers on-trend pieces made from recycled materials. They first hit the scene in 2014, and have been renowned for upscaling worn Levis into bespoke, contemporary styles ever since.
The eco-conscious brand is extremely focused when it comes to adopting the latest tech to create the best sustainable fashion results. Since its launch, their offering has grown in a big way. On top of their celebrated jeans, they now design high-quality t-shirt styles, sweats and dresses, as well as a select few suits.
Often seen hanging off celebs, this cult sustainable brand is a must buy if you’re looking for a guilt-free, chilled vibe with affordable price points.
Maggie Marilyn is a New Zealand based designer who creates glamorous luxury designs using organic cottons and ethically produced silks. All manufacturing is done in her home country of New Zealand. She is on a mission to transform the fashion industry to one that is “transparent, circular, regenerative and inclusive”.
What we love about this brand is that they don’t just talk the talk. They produce their own sustainability strategy in line with the United Nations Sustainable Development Goals as well as a suppliers code of conduct. This isn’t a box ticking exercise for the brand, with regular updates on the performance of their strategies and new targets set annually.
Hopefully you’ve managed to find your next perfect ethically-made luxury item within this list. It would be great to hear from you what is your favourite eco-luxe label or the latest sustainable initiatives from your favourite brand. Comment below!
By Maxime Ducker (Founder and Chief Editor, Our Good Brands)
C-Zero splits methane into hydrogen and solid carbon, eliminating much of the greenhouse-gas impact.
Breakthrough Energy Ventures, the fund helmed by Bill Gates, led a funding round to raise $11.5 million for California-based startup C-Zero Inc.
The company has developed technology to lower the greenhouse-gas emissions from using natural gas. Instead of burning the fuel to produce carbon dioxide and water, C-Zero passes the gas through a mixture of molten salts. Doing so splits methane — the main component of natural gas — into hydrogen gas and solid carbon. When the hydrogen burns, it produces water; the solid carbon goes to landfills.
The company’s tech appealed to the prominent clean-energy fund because the world will need access to gaseous fuels like hydrogen at large scales and low costs to meet climate targets. Developing the process “needed both cheap natural gas and the world to care about reducing CO₂ emissions,” said Zachary Jones, C-Zero’s chief executive officer. Both those conditions have been met only in recent years, with the fracking boom overlapping with the urgency to act on climate change.
Splitting methane, which is made up of one carbon atom and four hydrogen atoms, into hydrogen and solid carbon is not difficult in terms of the chemistry. The main challenge now is lowering the cost when the technology is scaled up.Gas per day, followed by a commercial unit that is capable of producing more than 1,000 kg per day. Most clean-energy startups fail at the scaling stage.
Natural gas doesn’t just hurt the environment when its burned. Producing and transporting the fuel also adds to the greenhouse-gas burden. Leaky wells and pipes dump unburned methane into the atmosphere, where it traps as much as 86 times more heat than similar amounts of CO₂. “The benefit of our technology is that it can be a deployed on the well head,” said Jones, reducing some methane leaks.
Alongside BEV, the other investors in C-Zero include Eni Next, the venture arm of oil and gas giant Eni SpA, and Mitsubishi Heavy Industries, which is developing hydrogen turbines. Michael R. Bloomberg, founder of Bloomberg LP, is also a backer of BEV.
C-Zero isn’t the only one trying to deploy the tech. Nebraska-based Monolith Materials Inc. is also hoping to find a market for the solid carbon produced as a byproduct of turning methane into hydrogen. Australia-based Hazer Group Ltd turns natural gas into hydrogen and graphite, a form of carbon that can be used in lithium-ion batteries.
“I wish that our carbon had value. That’s a much better business model,” said Jones. If only 10% of the natural gas the world consumes today was converted to hydrogen through this process, Jones estimates that the global market for solid carbon would be saturated. “That’s the difference from our competitors. We’ve been 100% focused on making the lowest cost, cleanest hydrogen we can,” he added.
If not put to use, solid carbon has to be discarded as a waste. As yet, no one has done it at a scale for there to be studies on the environmental risks. But Jones is confident that it would be like dealing with the ash from burning coal, which the world produces in the hundreds of millions of tons each year and which often just sits in landfills.
Much of the world’s hydrogen today is produced from natural gas. The current method, however, produces large amounts of carbon dioxide, which are dumped in the air. Countries such as the U.K. and Germany are working on incentivizing the use of carbon capture technology, which will see CO₂ injected deep underground. Jones argues that it’s much better to deal with solid carbon than worrying about buried CO₂ gas.
There’s also the risk that the company may struggle to get enough climate-conscious investors to bet on a technology that helps prolong the use of fossil fuels. Jones said that, once scaled up, C-Zero’s tech can eventually be used on methane produced from biological sources, often referred to as renewable natural gas.
