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P&G rollout paper bottle trials for Lenor fabric conditioner

Posted on November 4, 2022 by dishanth

P&G Fabric & Home Care is working with the Paper Bottle Company (Paboco) to trial conditioners sold in paper bottles. A pilot is being conducted with Dutch supermarket chain Albert Heijn, with 120,000 paper bottles to go on sale in early 2023.

P&G’s vice president of R&D for Global Fabric and Home Care Sector Jerry Porter said: “Our vision to create a fully recyclable paper bottle that also holds liquids, protects the product, and maintains its integrity is an ambitious one.

“That’s why we believe that driving meaningful progress through partners and industry collaboration is what’s needed to get to this level of disruptive innovation. Each learning journey needs a starting point, and several iterations will be needed to achieve success.”

P&G joined the Paper Bottle Company (Paboco) collaborative initiative last summer. At the time, it announced plans to prototype a paper bottle for the Lenor brand, which will be fine-tuned before a pilot launch of 100,000 units in Western European markets.

In an interview with edie, Porter stated that the main challenges facing a paper bottle prototype were switching from a plastic bottle to the Paboco format for laundry products, like Lenor fabric enhancer.

The first prototypes consisted of a pulp-based paper outer and an internal barrier made from 100% recycled PET. The Lenor bottles maintain a plastic cap. Overall, the result is a 30% reduction in plastic used by weight.

P&G has confirmed that the prototypes that will go on sale next year will be composed of FSC-certified paper fibres. The inner layer of recycled plastics will also remain and P&G will monitor and explore how to merge the two materials.

P&G’s overarching commitments on plastic packaging include halving the use of virgin plastics by 2030, across all product categories. The Fabric Care Europe division has an interim ambition to reduce plastic use – including virgin and recycled – by 30% by 2025. The Home Care Europe Division is also going one step further and targeting no virgin plastic use at all from 2025. Other plastic-reducing innovations piloted by the FMCG giant include refillable aluminium shampoo and conditioner bottles with flexible plastic pouch refills.

Paboco officially launched in October 2019 as the result of a collaboration between renewable material company BillerudKorsnäs and plastic bottle manufacturing specialist Alpla. Its ‘paper bottle community’ of businesses includes big names such as The Coca-Cola Company, Carlsberg, L’Oreal and The Absolut Company and P&G.

Source edie

Unilever introduces paper-based bottles for laundry detergent

Posted on June 25, 2021 by dishanth

Unilever has introduced new technology to create a paper-based detergent bottle. A prototype is being used for the OMO laundry brand (also known as Persil, Skip & Breeze) and will be introduced in Brazil in 2022.

The new bottles are made of sustainably sourced pulp and can be recycled in the paper waste stream. The inside of the bottle is sprayed with a proprietary coating that repels water, enabling the paper-based packaging to hold liquids.

Unilever wants to roll the paper-based bottles out across its European markets and is piloting the same technology for haircare bottles.

The bottles have been developed through the Pulpex consortium. Last year, drinks manufacturers Diageo and PepsiCo joined Unilever in the formation of Pulpex, with venture management firm Pilot Lite. The Pulpex consortium was set up to produce a variety of plastic-free, single-mould bottles that will be used across the major FMCG companies.

Diageo has already unveiled a plastic-free, paper-based spirits bottle, which will debut on the company’s Johnnie Walker range of Scotch Whisky this year.

Unilever’s chief research and development officer, Richard Slater, said: “To tackle plastic waste, we need to completely rethink how we design and package products. This requires a drastic change that can only be achieved through industry-wide collaboration.

“Pulpex paper-based bottle technology is an exciting step in the right direction, and we are delighted to be working together to trial this innovation for our products. Innovating with alternative materials is a key part of our sustainable packaging strategy and will play an important role in our commitment to halve our use of virgin plastic materials by 2025.”

edie recently spoke with Slater to discuss how a focus on ‘better, less and no plastic’ is enabling the consumer goods giant to reduce its plastics footprint globally while improving the recyclability of packaging.

In 2019, Unilever, which owns iconic brands such as Dove, Cif and Magnum, set a target to halve its use of virgin plastic by 2025 by reducing plastic packaging by more than 100,000 tonnes, increasing the amount of recycled plastics it uses and collecting and processing more plastic packaging than it sells.

Unilever is the latest corporate to trial paper-based bottle prototypes.

The Coca-Cola Company – one of the biggest plastic producers in the food and beverage space – has confirmed plans to trial 2,000 paper-based bottles this year, to test the material’s viability as an alternative to single-use plastics.

The Coca-Cola Company has been working with other big-name companies, including Absolut, L’Oreal and Carlsberg, to develop the bottles. The designs are being shared through a collaborative company set up to facilitate this joint project, called The Paper Bottle Company (Paboco).

Fellow Paboco member Absolut confirmed plans for its first real-world trials of paper-based bottles. The alcoholic beverage giant has sold 2,000 of the bottles across its Swedish and UK markets since autumn 2020.

By Matt Mace

Source Edie