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P&G rollout paper bottle trials for Lenor fabric conditioner

P&G rollout paper bottle trials for Lenor fabric conditioner

P&G Fabric & Home Care is working with the Paper Bottle Company (Paboco) to trial conditioners sold in paper bottles. A pilot is being conducted with Dutch supermarket chain Albert Heijn, with 120,000 paper bottles to go on sale in early 2023.

P&G’s vice president of R&D for Global Fabric and Home Care Sector Jerry Porter said: “Our vision to create a fully recyclable paper bottle that also holds liquids, protects the product, and maintains its integrity is an ambitious one.

 

 

“That’s why we believe that driving meaningful progress through partners and industry collaboration is what’s needed to get to this level of disruptive innovation. Each learning journey needs a starting point, and several iterations will be needed to achieve success.”

P&G joined the Paper Bottle Company (Paboco) collaborative initiative last summer. At the time, it announced plans to prototype a paper bottle for the Lenor brand, which will be fine-tuned before a pilot launch of 100,000 units in Western European markets.

In an interview with edie, Porter stated that the main challenges facing a paper bottle prototype were switching from a plastic bottle to the Paboco format for laundry products, like Lenor fabric enhancer.

The first prototypes consisted of a pulp-based paper outer and an internal barrier made from 100% recycled PET. The Lenor bottles maintain a plastic cap. Overall, the result is a 30% reduction in plastic used by weight.

P&G has confirmed that the prototypes that will go on sale next year will be composed of FSC-certified paper fibres. The inner layer of recycled plastics will also remain and P&G will monitor and explore how to merge the two materials.

P&G’s overarching commitments on plastic packaging include halving the use of virgin plastics by 2030, across all product categories. The Fabric Care Europe division has an interim ambition to reduce plastic use – including virgin and recycled – by 30% by 2025. The Home Care Europe Division is also going one step further and targeting no virgin plastic use at all from 2025. Other plastic-reducing innovations piloted by the FMCG giant include refillable aluminium shampoo and conditioner bottles with flexible plastic pouch refills.

Paboco officially launched in October 2019 as the result of a collaboration between renewable material company BillerudKorsnäs and plastic bottle manufacturing specialist Alpla. Its ‘paper bottle community’ of businesses includes big names such as The Coca-Cola Company, Carlsberg, L’Oreal and The Absolut Company and P&G.

 

 


 

Source edie

Unilever pledges to invest €1bn in eliminating fossil fuels from cleaning products by 2030

Unilever pledges to invest €1bn in eliminating fossil fuels from cleaning products by 2030

Unilever has announced it is to invest €1bn in measures that could allow it to eliminate fossil fuels from its cleaning and laundry products by the end of the decade, an intervention it claims is critical if it is to deliver on its goal of reaching net zero emissions from its products by 2039.

The company intends to transition the products across its cleaning brands – which include Persil, Sunlight, Domestos and Cif – away from chemicals made from fossil fuel feedstocks and replace them with renewable or recycled sources of carbon, such as carbon captured using carbon capture utilisation technology or recovered from waste materials.

Unilever said the €1bn of funding will specifically finance biotechnology research, CO2 utilisation technologies, low carbon chemistry research, and biodegradable and water-efficient product formulations, while also helping the firm halve its use of virgin plastic by 2025.

In addition, the funding will support the development of brand communications that explain the various technologies to customers.

Peter ter Kulve, Unilever’s president of home care, predicted the newly launched ‘Clean Future programme’ would help “radically overhaul” the business. “As an industry, we must break our dependence on fossil fuels, including as a raw material for our products,” he said. “We must stop pumping carbon from under the ground when there is ample carbon on and above the ground if we can learn to utilise it at scale.”

The chemicals in Unilever’s cleaning and laundry products make up the greatest proportion of the company’s carbon footprint, accounting for roughly 46 per cent of its emissions. The firm expects its new programme to reduce the carbon footprint of its product formulations by a fifth.

The Anglo-Dutch company confirmed that work is already underway to wean its products off fossil fuel derived carbon across various global locations. For example, in Slovakia the company is working with biotechnology company Evonik Industries to develop the production of rhamnolipids, a renewable and biodegradable surfactant used in its Sunlight dishwashing liquid in Chile and Vietnam. Meanwhile, in Southern India Unilever is sourcing soda ash – an ingredient in laundry powders – from CO2 capture technology. The company intends to scale up both initiatives in the coming years.

Similarly, liquid detergent made by Persil – one of Unilever’s largest and most popular brands in the UK – has been reformulated to rely on plant-based stain removers. The new line is to be sold in British supermarkets from later this month.

And in order to demystify the different production processes to its consumers, competitors, and partners, Unilever has today published a ‘carbon rainbow’ model geared at outlining the range of alternatives to fossil fuel derived carbon. Non-renewable, fossil-based sources of carbon are labelled on the Carbon Rainbow as ‘black carbon’, while captured CO2 is referred to as ‘purple carbon’, plants and biological sources are branded ‘green carbon’, marine sources such as algae are labelled ‘blue carbon’, and carbon recovered from waste materials is described as ‘grey carbon’.

Ter Kulve urged other businesses to adopt the ‘carbon rainbow’ system. “Diversifying sources of carbon is essential to grow within the limits of our planet,” he said. “Our suppliers and innovation partners play a critical role through this transition. By sharing our Carbon Rainbow model, we are calling on an economy-wide transformation in how we all use carbon”.

The investment announced today comes just months after the company announced it would spend €1bn on a range of nature-based initiatives in support of its over-arching net zero emission goal, including reforestation, water preservation and biodiversity, through a Climate and Nature Fund.

 


 

By Cecilia Keating

Source: Business Green