Italian clothing retailer Diesel has launched the collaborative initiative “DIESELOVES,” emphasising community engagement and environmental responsibility. Designer Glen Martens spearheads a program inviting denim brands to create impactful collections addressing environmental waste. These collaborative creations use scrap materials to blend distinct brand aesthetics into celebratory offerings. Diesel’s partnership with American denim brand Lee marks the debut capsule, showcasing the fusion of both brands’ denim styles.
Individually-souced fabrics are pinned together across upcycled bottoms split by brand. Light and dark washes intertwine along frayed seams, resulting in diverse and unique fits. Each pair comes with “DIESELOVES Lee” badges, available in straight, flared, and bootcut designs.
The collection’s European and Japanese releases via Diesel are available, with a global launch scheduled for March 2024.
Diesel’s commitment to sustainability is evident in their recent endeavours. For instance, this year’s Diesel Rehab Denim collection focused on circularity, featuring specially crafted jeans incorporating denim scraps from Diesel’s own cutting waste. Additionally, Diesel collaborated with UNIDO (United Nations Industrial Development Organization) on a pilot project aimed at establishing a closed-loop recycling system for fabric scraps, showcasing the brand’s dedication to sustainable practices.
Source Apparel Resources