ELECTRIFY.SG is Singapore’s first marketplace for retail electricity. Founded by two senior executives from the electricity industry, ELECTRIFY addresses some very real needs in Singapore’s energy market and represents the next evolution in the market’s maturity. For the first time, consumers have the power to choose how they want to buy electricity—from cheaper electricity prices to zero-carbon energy, bundled deals to energy-efficiency offers. Every energy quote is bespoke and generated by Fibonacci™, our proprietary electricity pricing engine that sifts through millions of possible price permutations. We allow consumers to seamlessly source and pay for energy and related services.