WE THROW AWAY 7.2 MILLION KGS OF PLASTIC TOOTHBRUSHES EVERY YEAR. THAT'S 3.6 BILLION TOOTHBRUSHES USED GLOBALLY EACH YEAR.

Obviously, the problem isn’t solved by getting rid of toothbrushes – oral hygiene is very important. What we need to do is change the way we manufacture or what we are manufacturing with. From this point of view we take the extra step and effort to make use of natural materials to create every day items (like toothbrushes) which help the environment, fit within budget,  look amazingly good, and feel good to use.  We’ve made it easy for you to make the switch and take F.E.T.E.® in your own hands and know that you are making a difference – even if one brush at a time.

WHY CHOOSE F.E.T.E?

Because they LOOK GOOD, FEEL GOOD and DO GOOD!

We pronounce it “fate” and the acronym is short for: “from earth to earth.”

We believe it’s important to raise awareness of pollution issues and encourage people to help minimise our collective impact on the earth in any way they can. We can help by providing every day products crafted using natural and sustainable resources;  resources that come as direct FROM the EARTH as possible which can then – after it’s usefulness has passed – return TO the EARTH as part of the natural and ecological order of things.

F.E.T.E.® additionally support The Lawrence Anthony Earth Organisation (LAEO), a charity whose mission is to reverse the decline of the plant and animal kingdoms and our environment through education and implementation of effective solutions.

We look forward to working with like minded individuals and groups.

​