4 Legger

After my dog, Henry Clay was diagnosed with cancer, we made changes to reduce our dog's exposure to environmental toxins.

We believed the marketing on dog shampoo bottle when it said, "all natural" and "organic".

It wasn't until I was diagnosed with cancer that we learned the dog grooming industry doesn't have rules for marketing terms - anyone can use the terms "all natural" and "organic" on their products. Even products that contain ingredients linked to allergies, dry skin, hormone disruption, and cancer can be marketed as all natural and organic. 

We knew there had to be a better way! 

Our products are free from synthetic chemicals.

All ingredients and products are independently reviewed to ensure compliance with the USDA organic standards - the highest standard a product can achieve.

We want the words "all natural" and "organic" to mean safe and non-toxic and free of any synthetic or artificial chemicals.