Sustainable Technology: The Best Examples of Implementation

“Not a day passes for me without seeing the many ways in which digital technology can advance peace, human rights and sustainable development for all.”

António Guterres, Secretary-General, United Nations


The era of green tech is on the rise now, going neck and neck with an uptick of innovative digital transformation. The integration of both, however, has rarely been an option ever before. And only in recent years there has been explosive growth in attempting to combine digital technology and sustainability. That said, the main challenge of today’s business underlies in finding the balance between these two approaches.

On a large scale, every business involves digital processes in one form or another in order to meet the specific individual needs of an enterprise. Consequently, an overall digitalization provides a great opportunity for achieving sustainability goals.


What is digital sustainability?

Generally speaking, the concept is defined as a set of ecologically safe and stable factors and principles that refer to the long-term perspective for social and economic development. These initiatives are realized through a wide range of digital technology implementation.

Technically speaking, every digital business wants to make a difference so it is nowadays opting for becoming environmentally sustainable. On the other hand, a tremendous necessity to think about the future of the planet and humanity arises as far as the eye can reach. An already-changing climate, the overconsumption of nonrenewable natural resources, biodiversity losses, extensive deforestation, extreme natural disasters, massive carbon dioxide emission, poor air, and water quality are the real challenges that are impossible to face alone. Here is how sustainability can benefit a business.



How digital trends impact sustainable technology growth

For sure, all the popular tech trends like AI, ML, Internet of Things, Big Data, edge computing, robotic process automation, and others come to ease our lives. That is why average users as well as large-scale enterprises pursue these innovations and changes. For instance, artificial intelligence has been the key to complex data analysis and management aimed at sustainable decision making in such areas as climate change, air, and water security, biodiversity conservation, disaster resilience, etc.

The potential digital technology investments are estimated in billions of dollars annually, for example, experts from IDC predict that worldwide expenditure on AI systems alone is predicted to reach up to $79,2 billion by 2022.

Obviously, becoming sustainable today stands shoulder to shoulder with typical business aspects, like increasing revenues, reducing costs and providing positive customer experience.




Sustainable Technology: 10 steps going ahead of time

All countries are concerned about sustainable global actions and generate consistent strategies to fulfill the commitments of the Paris Agreement. The required steps should incorporate:

  • efficient natural resource consumption
  • mobilizing financial sources
  • the shift from fossil fuel toward perpetual energy
  • climate change risk mitigation
  • supply chain improvement
  • across-industry transformation, including IT
  • keeping the balance between the urban and rural economy
  • taking nature-oriented solutions
  • vulnerable groups and areas protection
  • minimizing emission and pollution levels

Presumably, the stakeholders of top worldwide companies feel their responsibility to provide and thus leverage from sustainable digital technology so ahead-of-time enterprises have already taken steps towards becoming clean and green.


5 great examples of sustainable technology implementation

Let’s have a closer look at some sustainable transformation examples and companies that successfully reap from clean technology.


  • Walmart, one of the biggest retail corporations represents multiple deployments of digital transformations that work to eliminate wastage and energy usage and to provide supply chain control. First of all, numerous built-in IoT sensors and shelf-scanning robots prove to be sustainable in terms of energy savings and customer experience. Also, Walmart is a successful e-retailer that provides efficient online services, like Mobile Express Returns and QR code scanning. It enables their customers to shop staying at home thus diminishes transport usage and CO2 emissions.Walmart is constantly developing innovative ideas that can be implemented not only within the retail branch. In 2018 the corporation patented the idea of a robobee – a self-manned drone for pollinating crops equipped with cameras and sensors. This tool also makes it possible to detect agricultural problems and get more sufficient control over the Walmart food supply chain that, consequently, minimizes food waste.



  • Patagonia is a sustainable clothing company with $800 million revenue that can boast with using organic materials, selling worn and recrafted outfits and organic provision. Also, the company provides worldwide fundraising through online banking and keeps an online blog The Cleanest Line where articles are dedicated to environmental crises and solutions. Being sustainably conscious, Patagonia has implemented a number of innovations in company management, such asrecycled construction materials with laminated coated windows that prevent overheating

    solar panels with photosensors and motion detectors

    LED lighting, new systems of heating, ventilation and air conditioning controlled by a smart grid

    Moreover, the company has got an AI central workstation that automatically controls all operational systems from an indoor environment to outdoor irrigation. Bathrooms and toilets are equipped with water control sensors. Even the landscape and plants around the buildings are chosen and designed to diminish water usage. Workers are encouraged to use electric cars and get financial compensation for coming to work by bike or public transport.



  • Mega City of NEOM definitely deserves the name of a sustainability dream where all possible and impossible technologies merge to serve humanity. NEOM represents how far one can go with incredible imagination and substantial finance. The mindset of building a sustainable megacity was born in Saudi Arabia which is ready to invest $500 billion into digital innovations run with the help of renewable energy instead of fossil fuels.NEOM is positioned as a future home city and workplace for more than a million inhabitants from all over the world. The implementation of ambiguous digital transformations, like IoT and AL software, is to control environmental conditions within the megacity. For example, saving water, especially in limited desert surroundings, becomes accessible due to smart sensors for water management and rainwater collection. Moreover, in NEOM the average temperature is expected to be lower and the wind speed adapted if necessary. The project’s first results are expected in several years looming at the 2030 horizon.



  • Microsoft as one of the leading software providers moves towards reducing its environmental impact and at the same time helps other companies turn “green”. Noteworthy, Microsoft’s cloud computing has already empowered energy efficiency and material waste reduction. The increased accessibility of serverless and open-source software minimizes cooling processes, ventilation, and air conditioning in fewer data centers. Adding power management function to Microsoft products enabled smart energy consumption on end devices, like monitors and hard drives.Explore how Microsoft uses artificial intelligence to create a complete directory of US forests. As a result, we can better manage them for a sustainable future.



  • To achieve global sustainability goals, sustainability technology companies of all sizes should work cooperatively, like Microsoft and Ørsted. The latter is a well-known wind technology and bioenergy provider from Denmark. Their decision to unite enables both sides to successfully meet environmental challenges. Ørsted’s greatest striving is to build “an entirely green world” with a 100 % carbon-free energy supplement by 2025. The company is diminishing oil- and coal-based activity in favor of clean energy systems. Ørsted owns more than a thousand offshore wind turbines equipped with sensors that seamlessly generate valuable data. Microsoft advanced predictive analytics and AI technology is part of Ørsted’s digital strategy of sustainable data transformation for saving time and resources. In 2020, Ørsted was ranked as the most sustainable company in the world.



What’s next

There is hardly an organization that doesn’t realize the necessity of a sustainability approach. The worldwide decision-making entities, such as the World Health Organization or the UN, are deeply concerned about ecological problems and social inequality more than ever before. Immediate measures have to be made for global financial inclusion and political involvement. The price is high but is worth paying when human well-being is at stake.



By Valeriy Ilchenko, CEO of ByteAnt
Source: ByteAnt
October 18, 2020