Designing beautiful and environmentally friendly oral care is what we do. We believe that the power of change lies in the small things...As small as a toothbrush.
Beating plastic pollution.
Over 4.7 billion plastic toothbrushes are produced worldwide every year and 99% of these brushes are not biodegradable. Every single toothbrush you have ever used is still in existence; either in a landfill or floating somewhere in the ocean.
Bamboo toothbrushes seem to be the current eco alternative, but they are still being made purposefully not to last. Whilst being better than polluting plastic, we believe that something you use everyday that is designed not to last, is inherently unsustainable.
Country
United Kingdom