The Pizza Box Shop

The first personalised box we created was back in 2014. It was for La Pernella Pizzeria in south west London. Straight away we could see the huge marketing potential; transforming a piece of throw-away packaging into something that could be used to promote a business or a brand.

We launched The Pizza Box Shop in 2019 under the umbrella of our parent company Prestige Food & Wine. This made sense because many of Prestige's customers are pizzerias and Italian restaurants, so we had a lot of contacts we could approach and promote the idea to.

When Covid happened the demand for takeaway foods - and in particular pizza, went through the roof. Competition became fierce, and pizzeria and restaurant owners started to realise the need to make their pizza stand out. This was when things really started to mushroo