Pala Eyewear

Pala began life in 2016, founded on the ambition to produce high quality, long-lasting eyewear to fund change in eyecare in Africa. In his early twenties, founder John Pritchard was fortunate enough to travel to numerous countries across Africa and find a real connection with the people, culture and stunning landscape.

Years later he read an article on the global problem of a lack of access to eyecare. There are 1.2 billion people worldwide with poor vision simply because they are unable to receive basic surgery or access glasses, and Africa has 73% more visually impaired people than any other region in the world. Yet a pair of glasses is recognised as the number one tool to fight poverty – it empowers the wearer by enabling them to read, learn and work.

The seed was sown.