Hip

Before H!P was created back in 2021, we were already letting oat milk take over our lives. We arrived at work with our oat milk lattes, ready to add oat milk to our overnight oats (because there’s nothing better than oat-on-oat) and it got us thinking: what would oat milk taste like in chocolate?

(Spoiler alert! The answer is really, really good).

So, in many ways H!P began as an ode to the humble oat, which has transformed the world of vegan chocolate. Before we began creating our delicious plant-based chocolate, the non-dairy alternatives we encountered were either bitter dark chocolates or sickly sweet, gritty attempts at vegan milk chocolate. We pledged to change the game.

Now, 200 years after our founder’s great-great-great grandfather, John Cadbury, revolutionised the world of chocolate, we’re on a mission to do the same by committing ourselves to creativity, quality and sustainability. H!P is both a nod to our chocolate-filled history and a taste of what the future holds. This is chocolate without compromise.