Earth Brands

Earth Cups are biodegradable and compostable 16oz cups that look and feel like plastic cups, but are plant based! They are sturdy, durable, perfect for any occasion, and are made in the USA.

Our Mission

Make sustainability cool and universal through our products and ventures.

In early 2019, co-Founders Michael Medvedev and Peter Frelinghuysen––student-athletes at Williams College––saw an opportunity to make a difference.

The two had travelled to southern California in March 2019 to compete against west coast tennis teams. Both Michael and Peter had long and unruly hair, and the southern California sun proved a tougher opponent than it had in northern Massachusetts––wearing a hat became a match-essential. When they returned to Williams, they soon realized that they seldom left their dorm rooms without a cap––for their hair, for the sun. What had started as a functional accessory soon transformed into a deliberate style-piece. Both Michael and Peter grew their hat collections, and had fun doing it––friends and teammates would constantly ask into the designs on their caps. But something fundamental was missing: purpose.

In June, after completing the academic year at Williams, Michael and Peter combined their enthusiasm for entrepreneurship with their love of nature and concern for the environment to found Earth Caps. Since then, their commitment to fighting global warming has only grown as they have researched and learned more about the looming threat climate change poses.

OUR FUTURE

Our end-goal has always been to create a cap that is carbon neutral. We are currently in the R&D phase of producing a (customizable) cap that is made out of 100% repurposed materials: a sustainable Earth Cap! Until then, we seek to lend purpose to our designs––raising awareness about global warming and its devastating effects.

Ultimately, by wearing our caps, you promote the fight against global warming and its devastating effects. Simply put: buy a cap, save the Earth.