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Amorim Revestimentos S.A. – WICANDERS


Company profile
Wicanders®, Amorim Revestimentos' premium brand, has been producing flooring since 1868, always inspired on nature's most pure values and using avant-garde technologies to provide high quality, ecologic and stylish flooring. Wicanders is recognized as a leader because of the quality, innovation and unique characteristics of their solutions for interior decoration (technical performance, design and comfort). The coverings produced in this Business Unit constitute a unique sales proposition in themselves: - easily and rapidly installed (namely non-glued products with the corkloc tongue and groove system); - environmentally friendly - made out of natural products, they favour energy saving (insulating capacity, heat retention); - healthy - surface finishes do not retain dirt, therefore they do not favour the proliferation of germs and fungi; - sound resistant - they reduce the transmission of sound between and inside compartments (impact noise and step noise, respectively); - they provide natural thermal insulation, as well as a high capacity to retain thermal energy, thanks to the incorporation of cork; - comfortable - the cork incorporated into them deadens impact and relieves tension; - durable and easy to maintain but low impact on the environment; - re-usable (in tongue and groove system) or recyclable. Wicanders profitable and sustained growth is based on three fundamental vectors: the products, the Clients and the distribution channels. Emphasis is on the correct weighting of each of the vectors, in such a way as to optimize commercialization margins.