The development of packaging from concept to consumer can be complex: packaging touches every part of your supply chain: it must comply to various regulations, quality standards, distribution and retailer requirements. It is also the final consumer interface with your brand and increasingly, consumers are demanding strong sustainability credentials.
The path to your final component is as simple or complex as required. Development starts once the packaging brief is agreed in principle. Circle provides a development map for the process indicating where key decisions and milestones will occur. We co-ordinate activities with brand, component suppliers and manufacturing to create samples, to test and trial packaging and ensure stakeholder management at all stages.