An online marketplace with purpose, offering eco and socially responsible products and insights for home and office. Life is full of plot twists. The kind that make our personal stories more interesting and our lives richer. My story is no different. A few years ago, I found myself amidst big changes in my life—personal and work.  The universe was telling me it was now or never, do something you love. Do something you’re passionate about. Do something with purpose. So, with the brain power and support of friends and family, What’s Good was born.

Here you can shop online with purpose, choosing from a curated selection of eco and socially responsible products from businesses that care, about you, their employees, and the greater good.