Millennials are 44% more likely to trust experts, who happen to be strangers, than advertisements and 247% more likely to be influenced by blogs or social networking sites.” — Hubspot

An emerging breed of healthy fast casual restaurant concepts has seen hundreds of millions in funding. 

Private equity-owned smoothie chain Joe and the Juice could reportedly file for an IPO this year. 

Notably, Sweet-green became a unicorn after Fidelity Investments’ $200M Series H round in November 2018. 

Natural food, food apps, innovation, social responsibility, healthy, integrity

Health & wellness, sustainability, easy (affordable) and accessible, healthier foods promise a healthier lifestyleaccessible to more people to live a balanced life in mind, body and soul.

Fitness, meal programs, supplements and vitamins, eateries, juicing, spa, beauty, yoga and mediation 

Prioritise wellness for physical, internal and spiritual health. The proliferation of these concepts is set to continue as wellness shifts from a singular goal to a lifestyle habit.