Tretford was created in the 1950s, and has become one of the world’s leading quality contract carpet brands. Its face fibre comprises 70-80% goat hair and is a favourite among architects, designers and specifiers the world over. Tretford’s strong environmental philosophy has been at the heart of its success for many years. The goat hair is a sustainable and renewable resource and a by-product of the goat farming industry in Inner Mongolia where the goats are farmed in large quantities. The goat hair represents pre-consumer content as the guard hair used to manufacture Tretford would generally be discarded, being too coarse for use in cashmere. The hair is durable and hard wearing and is inherently anti-static. The goat hair is clipped, handpicked, sorted and then washed in a solution of mild soap.