We are a team of passionate indivuduals who share similar commitments to environmental awareness and sustainable living. Our members come  from different countries and have worked in fields ranging from the import/export trade market to sustainable farming practices .

We met at the beginning of 2018 and decided to create the UpBe project. A community based ethos centered on promoting environmental conservation and contributing to improve the working conditions of the families involved in our production process .  The idea behind UpBe was devised from the duty we felt to contribute in the improvement of the economic sustainability of  villagers in the vietnamese countryside .  Alongside with our conservation program to help protect the land and ocean from pollutants .

Our founder and CEO is a young Vietnamese woman, Tracy Nguyen. With the help of local and foreign visionaries she is commited to educate and support local farmers with new ways of designing a sustainable production aimed to minimize waste.