It started with a road trip and two hungry kids. In 2017 having returned to London from Nigeria where we had been running our confectionery manufacturing business, we spent three weeks driving across Italy. During the trip we encountered an unexpected, yet recurrent problem. A problem that would inspire us to create our version of an answer and lead us to Prodigy.

Our kids as young kids do require regular snacks. Most days we would pull into the nearest gas station to begin the frustrating task of trying to find them something to eat, that we felt ok about them eating. A snack that would do them, the environment and the people involved in making it no harm.

Sameer started his career as a chef and restauranteur. This combined with our experience of running the confectionery business had given us deep insights into the world of food manufacturing and ingredients. Our eyes were opened to the widespread industry use of cheap, harmful ingredients and their damaging impact on the environment and our bodies.

The reality of the snacks we found on our road trip and in our local shops when we got home felt uncomfortable – rampant with refined sugars. Fuelled by a deep desire to do something about this problem and Sameer’s knowledge as a chef, we founded Prodigy.

We make delicious chocolate that enables all of us to make healthier choices for ourselves and our planet every single day. Chocolate that contains no refined sugar, is low in natural sugar, vegan, gluten and dairy free, compostable, biodegradable, palm oil and plastic free too.

We love chocolate. We’ve always loved chocolate, but somewhere along the road it lost its way. So, we went on a road trip and thanks to our children decided to bring real chocolate back, only better.