Phoam was born out of the need to change the status quo.

The average UK household throws out 20 plastic bottles of body care product every year. We're filling our landfills, polluting our oceans, and harming the environment. All in the name of cleanliness. How ironic.

We knew there had to be a better way. Yet most companies don't offer plastic-free alternatives.

So we started with a simple mission: to create plastic-free products that would help people feel good about themselves. Because your hygiene shouldn't cost the earth.

So join us - and feel even cleaner!