Green Tourism Active is a non-profit organisation offering global sustainability assessments and certifications including: Hotels, BnBs’, Lodges, Tour Operators and more.

Research reveals almost three quarters (72%) of travellers believe that people need to act now and make sustainable travel choices to save the planet for future generations.

While results were relatively consistent across ages, almost three-quarters (74%) of 46-55 year olds believe most strongly that this is needed, followed by millennials at 71%.