Our journey to become the UK's most loved and natural & organic skin care brand.

Charlotte Vøhtz’s drive to create truly organic skin care began when her young daughter Alexandra was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Alexandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. In fact you only need to have less than 1% natural or organic ingredients in the formulation to call it ‘natural’.