EORTH is an old English word for Earth. EORTH (pronounced ee-orth) is taking you back to that time, with plastic free products and plastic free packaging. We're going back to a time before single use plastic — with a modern twist.

More plastic has been produced in the last 10 years than was produced in the whole of the last century, and less than 5% of plastics are recycled worldwide. Clean Up Australia Day notes that over the past 20 years, plastic continues to be the most common item of rubbish picked up during clean up.

Plastic pollution is a global problem, with the biggest offender being single use plastic items. EORTH — was founded with a primary goal — to combat this problem.

A word from Cathy Earle - Founder of EORTH:

"As I had always considered myself to be fairly environmentally conscious, I had never considered how damaging plastics were to the environment. Like most, I figured if you put it in the recycling bin that plastic item would in turn be simply transformed into a new plastic item.

"A few years ago, while participating in the Plastic Free July Challenge, and trying desperately to shop "plastic free", I realised it was a lot harder than I thought it would be. I was no longer looking for items that simply stated they were "eco-friendly" but items that truly met the criteria of caring for the environment. Products that were compostable and biodegradable.

"While I discovered many eco-friendly stores that stocked a variety of environmentally friendly products, some of which were biodegradable or compostable the majority of the products available were packaged in plastic. This was my changing point. If I am having problems sourcing plastic free  products, surely I am not alone. It was then that EORTH was formed.

"It's time to remove the plastic products at the source, as we work on the solutions to the plastic problem."