ECNZ Environmental Choice New Zealand

Green Certifier

Environmental Choice is New Zealand's official environmental label, initiated and endorsed by the New Zealand Government, although independently operated, and recognises the increasing effort of manufacturers to reduce the environmental impact of their products. The foundation of Environmental Choice is the stringent technical specifications it develops, which products must meet to be licensed to use the distinctive and well recognised Environmental Choice logo. Environmental Choice operates to internationally recognised standards and principles, and is a member of GEN, the Global Ecolabelling Network, which links a world of environmentally preferable products and services.
Specialties

Environmental Choice provides a credible and independent guide for people who want to purchase and use products that are proven to be better for the environment.

Industry

Green Certifier

Country

New Zealand

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Company address

PO Box 56 533 Dominion Road , Mt Eden Auckland 1446

ECNZ

Environmental Choice logo rates highly with consumers

Environmental Choice logo rates highly with consumers

Alex Williams

02 Nov 2017

Government-owned ecolabel Environmental Choice New Zealand provides the strongest environmental guarantee of the well-known ecolabels in New Zealand.

That was one of a number of findings in a ConsumerLink Panel survey carried out in July this year.  The survey asked members of the 120,000 strong Panel to assess Environmental Choice against other prominent ecolabels - FSC, Fairtrade, PEFC, CarboNZero, Energy Star and ecoware.

More than 30% of respondents rated Environmental Choice as providing consumers with the strongest environmental guarantee, with CarboNZero the next highest at 20%.

The label also rated highly for trustworthiness (32%) behind Energy Star and Fairtrade, and also polled well for having high standards (23%).

Recognition of the label was just under 70%, ahead of all but Energy Star and Fairtrade again, which have a much more public profile.

When asked what qualities the label stood for (from a supplied list), more than 50% of respondents ticked “environmentally friendly” and almost 40% nominated “less harmful to the environment”.

The survey also asked whether the Environmental Choice logo would influence respondents to buy products from the various product ranges licensed by the ecolabel.  More than half of the buyers of cleaning products said yes, and the response for DIY products, Hygiene Products, Office Products and Toiletry Products ranged from 47% to 49% saying yes. Given a little more information on the Environmental Choice ecolabel and asked if that would change their view on buying a product in those categories with the logo on it, 68-71% said yes across the five categories.

Environmental Choice New Zealand General Manager Francesca Lipscombe says the research provided a very useful insight into awareness of the label – and of ecolabels in general. “While we don’t have the level of consumer penetration some of the other labels have, it’s reassuring to see that there is a good level of recognition of what we stand for, and plenty of evidence that consumers value the reassurance of environmental preferability our label provides.”

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Guide for new applicants - ECNZ

Guide for new green offices

Francesca Lipscombe

Francesca Lipscombe

General Manager

info@environmentalchoice.org.nz

Francesca Lipscombe has recently been appointed to General Manager of the New Zealand Ecolabelling Trust. Having spent the past 3 years as Account Manager at the Trust, Francesca has a thorough understanding of ecolabelling and has developed great working relationships with licensees here in New Zealand and GEN colleagues from around the globe. Francesca has a degree in Marketing and Operations from the University of Waikato and 14 years’ experience in a variety of sales and marketing roles. Francesca has a genuine interest in the environment and sustainable business practices and takes great pleasure in working with licensees to promote and develop the Environmental Choice label. She is excited to take the next step in her career and is committed to addressing New Zealand’s environmental concerns one product at a time!

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Alex Williams

Alex Williams

Executive Assistant

info@environmentalchoice.org.nz

Alex Williams is the Executive Assistant to the General Manager and office all-rounder, performing all manner of administration activities. Alex has been with Environmental Choice for going onto seven years, has a good rapport with stakeholders and is the first port of call when making contact with the office.

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