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Dive Brief:
Dive Insight:
KFC and Yum Brands have been working to improve sustainability efforts over the last few years, joining a growing trend among fast food providers to reduce waste and improve their carbon footprints. KFC previously committed to sourcing 100% of its fiber-based packaging from certified or recycled sources by 2020.
“As a global brand that operates more than 22,000 restaurants in over 135 countries, KFC is in a position to have a real impact on how the industry approaches waste and packaging management overall,” said CEO Tony Lowings in a release.
A few regional operations have already committed to reducing plastic consumption, according to the release. KFC Singapore will cease providing plastic straws and lids in 84 restaurants; Hong Kong and Macau followed suit last August; Romanian and French stores will replace plastic straws with paper; and KFC India will eliminate plastic bags as it transitions to sustainable options for cups, bowls, sporks and straws.
The press surrounding big sustainability commitments is undoubtedly good for brands; sustainability initiatives – including pledges around poultry sourcing and palm oil usage – have earned the Yum chain a spot on the Dow Jones Sustainability North America Index for two consecutive years. A majority of consumers will pay more for fast food sold in sustainable packaging, according to Asia Pulp & Paper’s 2018 trends report, with more than a third willing to spend 35% more.
SOURCE: Waste Dive