JDE Peet’s is an American-Dutch coffee and tea company with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
In 2022, JDE Peet’s generated total sales of US$9.2bn, employed a global workforce of more than 20,000 employees and served approximately 4,200 cups of coffee or tea per second.
JDE Peet’s have launched a first-of-its-kind packaging for its soluble coffee ranges as part of its net zero sustainability initiatives.
The paper packaging is recyclable and encourages consumers to reuse glass and plastic jars already in circulation.
“This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation. We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs,” says Fabien Simon, CEO of JDE Peet’s.
“By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximize our positive contribution in decarbonizing our own portfolios and the coffee market as a whole.”
The packaging launch supports JDE Peet’s efforts to use 100% reusable, recyclable or compostable packaging by 2030 — 78% of its packaging is currently.
The company’s ESG initiatives operate throughout the brands, from sustainable sourcing, to burning waste coffee at factories to save landfill.
The Common Grounds programme champions an inclusive and regenerative ecosystem comprised of three pillars:
“Having set carbon reduction targets with the science based targets initiative, we priorities energy efficiency projects,” says Dyfrig Davies, Engineering Manager at the JDE Coffee Manufacturing Factory in Banbury, UK.
“We’ve committed to these targets and now we have to deliver them. we’re taking action for humanity — and doing right by the planet is the right thing to do for our business as well.”
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