Mexican beer brand Corona is also using Eco Six Pack Rings. And global drinks group AB InBev says it’s aiming for all of its packaging to be returnable or made from a majority of recycled content within five years.
The World Economic Forum report The New Plastics Economy says at least 8 million tonnes of plastic enter the ocean every year. Unless urgent collective action is taken, by 2050 there will be, by weight, more plastic than fish in the sea..
Most plastic packaging is only used once, according to the Forum report; 95% of the value of plastic packaging material, worth $80 billion-$120 billion annually, is lost to the economy after a short first use cycle.